leland franklin
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What is coaching?

Coaching is a vehicle that gets you from where you are to where you want to be.

It's a relationship that accelerates transformation.

People who work with me often begin this journey in a professional context but quickly open up to the possibilities that exist in their personal lives as well.

I like to think of these relationships as creative partnerships that help build awareness, accelerate growth, and implement meaningful, sustainable change.

The strength comes from the partnership.
I seek to build and cultivate a symbiotic relationship built on trust, mutual respect, collaboration, and growth.  I’m committed to supporting and challenging you to become who you want to be and to having fun together.  We get to intentionally design how we work together and will learn from each other along the way.  As we get to know each other better, we continually adjust our partnership to serve you better and adjust for what's happening in your career and life.

Building awareness
Coaching takes the set of mental models you are using to make decisions and unpacks them. It makes the unconscious conscious by shining a light on internal narratives and thinking patterns that frame your world.  It gives you agency to intentionally decide what outcomes you would like and how to best pursue those outcomes.

Coaching shines light on:
  • Your core values and purpose
  • Your strengths, gifts, and talents
  • What's really holding you back and why
  • Stories, beliefs, and narratives that are currently invisible to you
  • Your emotional tendencies, triggers, and default reactions to stressful situations


Some common misconceptions...
Coaching often solves problems, but it's really about building you up into the person who already knows how to solve the problem.

Coaching often brings clarity, but it's really about helping you develop tools to look beyond fear and conditioned narratives so that you can see yourself more clearly.

Coaching often facilitates good decision making, but it's really about illuminating how many options you actually have and reminding you of how much agency you already possess.

The real impact of coaching happens between sessions, in the rest of your life.
Although our conversations can be transformative, the real application of our work occurs in the rest of your life:
  • when you're in a leadership team meeting and you speak up thoughtfully
  • when you're in a crisis and you act decisively
  • when you could stay silent but decide to stand up for what's right
  • when you're with your loved ones and decide to act differently
  • when you're not feeling motivated and you go anyway
  • when you're afraid and you do it anyway
This is the real impact of our work together: the everyday choices that you make to become the person you truly want to be.

This is the real impact of our work together - the conscious choices that you make to become a better person who is more aligned with your core values, day in and day out.

what would your life look like if

You finally went after what you want
Your self-doubt and procrastination weren't problems
You had strategies that worked
And you believed your big, scary, secret goal was possible?

I can help you clarify and achieve your goals faster, more confidently, and in a way that feels authentic to you.
get in touch

why people trust me

I strive to get feedback regularly from my clients, mentors, and peers.
Looking at the data, I notice several themes.
My broad experience leading change across different functions in tech
I've been the directly responsible individual (DRI) for products
I've helped founding teams bring products from 0 to 1, created new two-sided marketplaces, 
I draw from my own experience driving innovative transformation across multiple industries
I have over a decade of deep experience leading cross-functional teams across 4 continents.
Product development, technical program management, and consulting for Fortune 100 companies in renewable energy, healthcare, education and finance.
I've helped founding teams build next-generation products, disrupt legacy industries, 
My mindset as a people manager and champion of others
I've built and mentored teams of engineers, program managers, and consultants.  I've coached my teams to achieve record-setting metrics.

​My direct reports, many from nontraditional backgrounds, have gone on to work for Google, Apple, and Microsoft.
I've sponsored people's transition into product, created pathways to promotion, and more.

​I've earned company-wide awards for my efforts in mentoring and developing my people.
​My experience helping people across functions, industries, seniorities
I have experience coaching a diverse range of people from emerging leaders, managers, directors, senior leaders, and executives.
I've trained over 350 managers on core manager skills such as building high-trust teams, giving effective feedback, optimizing 1:1s, and setting strategic visions.
I continue to do my own endless work: deepening self-awareness, working on beliefs, and pushing myself to do harder things.
I'm a student of life.  I continue to do my own endless work navigating self-doubt and perfectionism.

Choose: the discomfort of growth or
​the discomfort of staying where you are.

get in touch
Set your life on fire. Seek those who fan your flames. Rumi
© 2025 Leland Franklin – All Rights Reserved
  • welcome
  • about
  • impact
  • invitations