leland franklin
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You don't have to choose between money and freedom. You can have both.

There is a third way: ​Keep the comp, reclaim your life, feel the gratitude you know you're "supposed to" feel. 

Keep your 7-figure income, cut your stress in half, regain 15 hours per week, and build the life you actually want before your kids grow up.

​You've almost hit your FIRE number by grinding hard.

​But you still feel trapped—stress instead of gratitude—because you're operating like someone who needs this job. You don't. Learn how to stay in your exec role, keep banking comp toward total FI, and finally feel the freedom you've earned. You don't have to choose between money and peace
book a strategy call (no cost, no pitch)

I guide high-performing executives with young families through reinvention -
to escape burnout, reclaim their time, and build the life they actually want before their kids grow up.

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​The Problem: Golden Handcuffs 2.0

You've Already Won. So Why Does It Feel Like You're Still Losing?
​

You hit your FIRE number. You're in midlife, pulling in $1M+, and you've done everything "right."

On paper, you've made it.

But here's what's actually happening:
  • Sunday evenings fill you with dread
  • You're missing your kids' childhood while staring at Slack
  • Your drowning in "prove yourself" hell
  • You run the Monte Carlo simulations at midnight, toggling between "quit now" and "one more year"
  • You feel trapped by golden handcuffs—and guilty for even complaining
  • Sleep is garbage, stress is constant, and you can feel it eating away at your health

You achieved financial independence.
But you don't feel independent at all.

You've optimized your portfolio. You've hit your number. But you haven't optimized the one thing that's actually costing you everything: how you work.
The binary choice you're facing—quit or grind—is a false dilemma.
There's a third option you haven't stress-tested yet.

​The Third Option

Stay in your role. Keep the comp. Cut the cost.

​You don't need to quit a $1.5M job to get your life back. You need to fundamentally redesign how you operate at your current level—so the role stops consuming you.

The skills that got you here are the exact ones keeping you trapped.
  • Grinding harder than everyone else? That's what got you to $7.5M. It's also what's killing you now.
  • Saying yes to everything? That's what made you promotable. It's also why you work 60-hour weeks.
  • Being the person who "always delivers"? That's what earned you $1.5M/year. It's also why you can't set a single boundary.
You don't need to quit your job.
You need to redesign how you do it.
​
This isn't about "work-life balance" platitudes or productivity hacks. This is about:
Strategic boundaries that protect your time without tanking your credibility
  • Learning which battles actually matter (and which ones are organizational theater)
  • Delegating outcomes, not just tasks—so you stop being the bottleneck
  • Communicating differently so people stop treating you like you're available 24/7
  • Managing up and sideways to reset expectations without looking "checked out"
Emotional resilience so Sunday scaries disappear
  • Unhooking your identity from performance metrics that no longer serve you
  • Stopping the mental loop of "should I quit?" that's stealing your present
  • Building the psychological freedom to stay or leave from a place of choice, not desperation
Energy management that lets you be present with your kids
  • Protecting your mornings and evenings without sacrificing political capital
  • Stopping the constant context-switching that's frying your nervous system
  • Creating space to think strategically instead of just reacting
The Transformation:Imagine showing up to your VP/SVP role and feeling... calm. In control. Present.
Not because you're phoning it in—but because you've eliminated the 60% of your role that doesn't actually matter and automated the relationships and systems that do.
Imagine your kids running to you when you get home—and you actually have the energy to engage.
Imagine Sunday evenings feeling peaceful instead of dread-filled.
Imagine keeping the $1.5M comp for another 2-3 years--on your terms—and banking an extra $3-4M before you decide what's next.
That's what's possible when you stop choosing between "burnout" and "quit" and start building Option 3.

How it works

The Operating System You Never BuiltYou've been running on the same operating system since you were a hungry 28-year-old climbing the ladder.
That OS is now obsolete.
You hit FI. The golden handcuffs are unlocked. But you're still operating like your survival depends on this job.
Here's what changes when you build the right operating system for VP+ executives who've already won:
​
1. Strategic Boundaries (That Don't Kill Your Credibility)
Most executives think boundaries = career suicide.
That's because they set them wrong.
You don't need "work-life balance." You need to know:
  • Which battles actually matter (and which are organizational theater)
  • How to delegate outcomes, not tasks—so you stop being the bottleneck
  • How to communicate so people stop treating you like you're available 24/7
  • How to manage up and sideways to reset expectations without looking "checked out"
Result: You work 40-45 hours instead of 60-70. You're home for dinner. Weekends are actually yours.

2. Emotional Decoupling (So Sunday Scaries Disappear)
Right now, your identity is fused to your performance.
When work is hard, you feel like a failure. When someone questions your decision, you take it personally. When you think about setting boundaries, you feel guilty.
This is costing you everything.
You need to unhook your self-worth from outcomes you don't fully control.
Result: You show up calm, strategic, and present—because you've stopped needing the validation.

3. Leverage Optimization (Do Less, Accomplish More)
At your level, more effort is the problem, not the solution.
The executives who thrive at VP+ aren't grinding 70-hour weeks.
They've mastered:
  • Making their teams multiply their impact instead of being the hero
  • Knowing what actually moves the needle (hint: it's not most of what fills your calendar)
  • Navigating politics without getting consumed by it
  • Protecting their finite attention like the scarce resource it is
Result: You deliver better outcomes in half the time—and people respect you more, not less.

Hi, I'm Leland.

I'm an executive coach, educator, and facilitator based in Silicon Valley.

I serve visionary entrepreneurs and high-performing business leaders who are committed to challenging the status quo to create positive change.

They’re already successful, yet many sense that the mindset, skills, and behaviors that got them this far might also be the very things holding them back from reaching the next level.

I specialize in creating deep, powerful experiences that transform both inwardly (self-awareness, purpose, confidence, resilience, decision-making, peak performance, presence) and outwardly (leadership, communication, strategy, impact, relationships, success, wealth).

I believe in the impact of this work because I'm living it - failing, learning, and growing - every day.  I'm grateful to be supported by mentors and teachers who are wildly generous with their time, love, and wisdom.

As you explore this site, please read it about what's possible for YOU.
June 2025 Update: I'm no longer accepting new clients until February 2026. Please message me using the button above to inquire about being added to the waitlist. Thank you.

​Trusted by leaders at
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mindset + action + commitment = extraordinary results

During our coaching together, my clients have: launched new companies, raised millions in venture funding, become profitable during COVID, solved co-founder disputes, hired and fired executives, launched new products, quit jobs, pivoted careers, been promoted, been accepted to Harvard, gotten engaged, had babies, moved countries, written books, and won international awards.

but don't just take my word for it

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"You have an incredible gift for this work.

The insights and growth I experienced in the three months we worked together were more significant than years of leadership courses, therapy, and journaling combined."

May Samali
CEO, Ventures, High Resolves
Venture Partner, NextGen Venture Partners
Gleitsman Leadership and Social Enterprise Fellow, Harvard's Center for Public Leadership

Launched VideosforChange.org with a global team to amplify the voices of millions of students and educators

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"Leland is a coaching natural.

He differentiates from the rest as he moves into the zones to free people from their limitations.  If you are looking to rise above your fears and be integrated inside out while living fulfilled in the world, I recommend him without reservation."

Sodan Selva
Managing Partner, Chia Ventures
Founding Partner, MovementMaker.io
Business Transformation & Innovation Professor, Foothill College
In four months, wrote and self-published his first book, "When Followers Become Leaders" (Amazon)

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"You see in me things that I don't yet see in myself.

​I love being in partnership with you because it’s constantly inspiring me to focus on what truly matters."

​Dr. Ilana Nankin
CEO & Founder, Breathe For Change
Conscious Company’s 2020 World-Changing Women in Conscious Business​
Certified 5000+ educators in social emotional learning and yoga;  500,000 students impacted

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"Leland’s coaching ability is a reflection of his own life: healthy, positive, conscientious and successful.

Ultimately you’ve had a very positive impact on my life as someone who not only deeply cares about me and my team but understands how to be successful, not just with work, but with all of the important things."
​
Konstantin Bokarius
Chief Technology Officer, MarcoPolo Learning
Led the digital transformation of several portfolio companies in education and healthcare

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"It is mind-blowing at how much has happened in a couple of months.

No matter what your dream is, no matter what the challenge, Leland will grow your confidence in doing the impossible."

Luba Le Xuan
Engineering Resiliency Lead at Clever, K-12 Education Technology
Co-founder, Lúa Non Foundation Scholarship for Vietnamese students
Built a platform & raised funds providing full academic tuition for 45 underserved students in the first year

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"I feel like I've grown as a manager and executive in the company beyond what I'd been able to in the 10 years prior.  

I've been able to create this safe, collaborative, honest space with my executive team.  Our work is an investment that my company makes and gets a big ROI.   The value to cost is huge."

Christian Spletzer
Founder and CEO, Clockwork Recruiting 

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"Leland has a way of listening to what you truly mean, whether you say it or not.

You challenged me thoughtfully, helped me see myself more clearly, and allowed me to give myself permission to be more human.  I don't think I've said it enough times... thank you."

Maria Kim
Chief of Staff - Search Quality, Google

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"Leland is a great human and possesses the right skills to coach any leader in any environment. 

His ability to listen, reframe, challenge, and embrace the positives made direct impact on not only my leadership abilities, but my entire org."


Michael Gay
Area Vice President - Enterprise Sales, Box
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we see things not as they are but as we are
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